Bottega Veneta Launches Cruise 2011/2012 Advertising Campaign
Posted: October 31st, 2011 | Author: admin | Filed under: Furniture | No Comments »Bottega Veneta launches campaign 2011/2012 Cruise
; overflow: hidden; color: # 999999; “> Bottega Veneta launches campaign 2011/2012 Cruise – The art of working with Mona Kuhn
(Nasdaq) 27 October 2011
Bottega Veneta is pleased to announce that the photographer Mona Kuhn has skyrocketed 2011/2012 cruise altitude brand advertising campaign. The campaign is ready, the men and women who wear collections features, May 2011 was shot on the roof of the New Museum in New York. It is the last of a kind of collaboration with creative talent of the artists is Bottega Veneta.
Cruise 2011/2012 collection
is easy, simple and polite. The bright color palette contrasts, saturation, such as sun, fire, shock and turquoise, with calm neutrals, including gypsum, limestone, Dakar, espresso and refined. A breeze from the sun sensitivity that the clothing and accessories, bath characterized by a sophisticated structure balanced. Materials such as cotton and linen coats the tissue layers of light chiffon, cashmere, fine wool washed fabrics, several ultra-soft leather and newly developed Japanese polyester is soft and luxurious, both functional and comfortable in use day and night. The attachments are colorful and polished look, characterized by soft leather soft innovative construction techniques.
Mona Kuhn
is considered one of the most important artists in contemporary photography today. Born in Sao Paolo, of German origin, who is now based in Los Angeles. Kuhn is known for its large scale, such as sleep, pictures of naked famous. She has described her work as a redefinition of view of the body, and that the documents often refer to classical themes, always with a light touch and deep. His work has been exhibited and / or in the collections of the Los Angeles County Museum of Art, the Museum of Photographic Arts in San Diego, the Leopold Museum in Vienna, the Royal Academy of Art in London, and black and Contemporary Fine Arts Berlin among other prestigious institutions. His fifth Monograph Series Bordeaux (Steidl), was published in September 2011.
Kuhn
approach to your photography is unusual because it usually develops a close relationship with his subjects, who in images of remarkable naturalness and intimacy. It had led them close and casual sensuality, Bottega Veneta creative director Tomas Maier on their cruise collection for 2011/2012 approach. “I wanted a closeness in this campaign to bring the kind of intimacy that is at the center of the images of Mona expression,” he explains. “Furthermore, its sharp focus of light and color and freshness of the images are suitable and the mood of the season. I am very pleased with the pictures that the result of our joint work.”
video documenting the photo shoot in November will be added to the art of the video series in collaboration bottegaveneta.com.
Mona Kuhn
joins a long list of renowned artists who have contributed to the creation of the advertising portfolio of Bottega Veneta. Previous collaborations include Robert Polidori (Autumn 2011), Alex Prager (Spring 2011), Robert Longo (Autumn 2010), Nan Goldin (Spring 2010), Steven Meisel (Autumn 2009), Larry Sultan (Spring 2009), Todd Eberle (Cruise 2009 ), Nick Knight (Fall 2008), Sam Taylor-Wood (Spring 2008), Annie Leibovitz (Autumn 2007), Tina Barney (Spring 2007), Lord Snowdon (Autumn 2006), Stephen Shore (Spring 2006) and Philip-Lorca diCorcia (Autumn 2005). Bottega Veneta Cruise 2011-2012 advertising campaign in December will choose topics journals worldwide debut.
Bottega Veneta
discretion, quality and craftsmanship – Bottega Veneta has established a new standard of luxury since its founding in Vicenza in 1966. Deep in the tradition of master Italian craftsmen and leather always been famous for its extraordinary leather goods, Bottega Veneta has recently emerged as one of the world’s luxury brands first class. The company is famous motto: “When your own initials are enough,” expresses the philosophy of individuality and confidence, which is now a range of products including men and women ready-to-wear, jewelry, furniture and so on.
While
Bottega Veneta continues to grow, are the qualities that define it immutable: outstanding craftsmanship, innovative design, contemporary functionality, and quality materials. It is also the continuous commitment of Bottega Veneta in his studio, where highly skilled craftsmen combine traditional mastery with breathtaking innovation. In fact, it is an unusual collaboration between artisans and inspired designers in the center of gravity of the Bottega Veneta luxury of the house signature woven leather Intrecciato symbolizes. In the summer of 2006, in recognition of the importance of traditional craftsmanship and the fragility of this traditional way of life, Bottega Veneta opened a school to train and support future generations of leather craftsmen.
latest chapter in Bottega Veneta’s history began in February 2001 when the company PPR Luxury Group, formerly known as the Gucci Group acquired known. Creative Director Tomas Maier took effect in June this year and presented his first collection spring-summer 2002, immediately from critics. From the beginning, the sensitivity of the house refined, sensual and very personal, especially for a customer who is sophisticated and confident. In the following years, Bottega Veneta exciting additions to the collection presented, including fine jewelry, a clock, furniture and home accessories, while providing a unique and coveted assortment of ready-to-wear, handbags, shoes, leather goods, eyewear, luggage and gifts.
Distribution of Bottega Veneta products is global
, including the European Union, Australia, Asia, North and South America, where the wholesale supplements at select retail stores, department stores for a growing number of Bottega Veneta-owned boutiques. These stores, designed by Tomas Maier and meticulously designed to meet the standards of Bottega Veneta, can make customers the purchase of luxury, privacy and comfort. They show how the elements are a reflection of the extraordinary heritage and highest quality Bottega Veneta.
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